Location Analytics

By connecting location data with the physical world, our cutting edge technology platform provides companies with a unique understanding of the consumer journey. SkinnyOffice is a leading technology company that helps businesses leverage location-based insights to connect with and understand their audiences.

INTRODUCTION

What is Location Analytics?

Our Location Analytics platform helps in understanding and targeting customers and understanding and optimizing business processes. Almost everything about business exists at a particular time and location. By understanding how these elements relate to one another through SkinnyOffice Location Analytics, businesses can make more informed decisions that can improve both efficiency and effectiveness. Identify footfall, high dwell areas, bottle necks, and even queue lengths to optimize your physical spaces.

How Location Analytics Benefits

Your Customers

Helps in serving customers better by easily identifying who the customers are and where they are.

Your Employees

Analyze historical trends and optimize staffing so you have your employees at the right times and in the right places.

Your Organization

Makes it quick and easy to identify correlations and patterns in data to mitigating risks and lower costs.

Ready to Get Started?

Contact a SkinnyOffice associate and let us know how our services can help your business.

Understand customer movement with location analytics

How leading brands across industries are successfully leveraging location intelligence to drive powerful results.

OVERVIEW

Why use Location Analytics?

Benefits of Location Analytics

Cloud Applications are known as on-demand software, hosted software, or web-based software.

Optimize window displays, validate product placement, and A/B test new store concepts with clear visual outcomes

Justify advertising, mobile merchandise stands and customer service training costs based on individual or group store insights

Adjust built-in marketing campaigns immediately according to real-time footfall and dwell trends

Review staff levels and optimize shift patterns at different times of the day to save money and improve the customer experience

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Offers accurate insight into business performance and potential. By coupling the right data with highly accurate location information, you can see precisely where the business would best benefit.

Increase sales through targeted marketing. Fine-tuning the level of detail by combining data about buying patterns and demographics by location. Make targeted decisions at the group or individual level.

Features
  • Attribution Analytics – Track key performance indicators before, during and after your advertising campaigns.
  • Descriptive Analytics – Study historical data to make rational for what has happened in the past.
  • Foot Traffic Analytics – Definitive, privacy-friendly insights into your customer base.
  • Reports – Analyze the performance of all your venues through our wide range of reports.

Learn More